THE STEPS OF PBM®
Our PBM® Methodology and Canvas can be used to optimize companies, brands and departments, create new, innovative business models and develop innovative new products and services. The PBM® Methodology and Canvas contain 30 logical levels. It takes you from the highest logical abstraction level to the lowest logical abstraction level, being your day to day operations. PBM® takes you through the following steps: The DNA of your Value Proposition is the intrinsic potential of your value proposition. The steps are: character, talents and orientation. The Why of your Value Proposition is the purpose of your proposition. The steps in the why are: worldview, territory, meaning and gift. The How of your Value Proposition is the underlying strategy and business model: the permanent operational guidelines for your organization. The steps in the how are: key competence, key skill, beliefs, attitudes, client profile strategy, value proposition strategy, channel strategy, customer relation strategy, revenue stream strategy, key resources strategy, key partner strategy and cost structure strategy. The Who of your Proposition is the identity of your proposition. An authentic identity is a 100% pure manifestation of your DNA-driven why and how. The steps in the who are: story and identity. The What-Where-When of your Proposition is the tactic of your proposition, turning your why, how and who into reality through precise planning. The steps in the what-where-when are: client profiles, value propositions, channels, customer relations, revenue streams, key resources, key partners, cost structure and execution planning (ambitions > goals > approaches > measurements > action-plans).