BUILDING GREAT VALUE PROPOSITIONS

  • A UNIQUE, RESEARCH-BASED METHODOLOGY
  • USED BY COMPANIES LIKE APPLE, WALT DISNEY, UNILEVER & MORE
  • BUILD/OPTIMIZE COMPANIES, BRANDS, BUSINESS MODELS, STRATEGIES AND MORE
  • INCLUDES APP, BOOKS, MANUALS, POSTERS, CANVASSES & MORE
  • USE IT YOURSELF OR HIRE AN INDEPENDANT PBM® CONSULTANT
  • LEARN TO DO IT YOURSELF: CHECK OUT OUR COURSES
  • PURCHASE ALL THE NECESSARY PBM® MATERIALS HERE
  • USE OF THE PBM® METHODOLOGY IS FREE
BUY PBM® COURSES BUY PBM® MATERIALS
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A LITTLE HISTORY

Twelve years ago, our co-founder, Dutch researcher and famous leadership author Eric Bartels and his team began interviewing CEOs and researching companies to look for patterns of greatness. Through that research, they discovered that a very small selection of companies and brands created substantially more value than the majority of others did. They called these outperformers ‘ultraperformers’ and modeled the differences in behavior. Based on that modeling, they created a method to achieve ultraperformance – the method we now know as the PBM® Methodology. For 10 years we used that method ourselves to help national and international companies such as Apple, Walt Disney, Cargill, Unilever, Van Oord, Bolletje, Intersnack, Eurofiber and others. As we saw spectacular results it became our passionate purpose to spread the gospel. We therefore decided to change our business model and offer the PBM® Methodology to the world, to be used for free by consultants as well as companies. We offer you the training and materials required to use the PBM® Methodology.

THE STEPS OF PBM®

Our PBM® Methodology and Canvas can be used to optimize companies, brands and departments, create new, innovative business models and develop innovative new products and services. The PBM® Methodology and Canvas contain 30 logical levels. It takes you from the highest logical abstraction level to the lowest logical abstraction level, being your day to day operations. PBM® takes you through the following steps: The DNA of your Value Proposition is the intrinsic potential of your value proposition. The steps are: character, talents and orientation.  The Why of your Value Proposition is the purpose of your proposition. The steps in the why are: worldview, territory, meaning and giftThe How of your Value Proposition is the underlying strategy and business model: the permanent operational guidelines for your organization. The steps in the how are: key competence, key skill, beliefs, attitudes, client profile strategy, value proposition strategy, channel strategy,  customer relation strategy,  revenue stream strategy, key resources strategy, key partner strategy and cost structure strategyThe Who of your Proposition is the identity of your proposition. An authentic identity is a 100% pure manifestation of your DNA-driven why and how. The steps in the who are: story and identityThe What-Where-When of your Proposition is the tactic of your proposition, turning your why, how and who into reality through precise planning. The steps in the what-where-when are: client profiles, value propositions, channels, customer relations, revenue streams, key resources, key partners, cost structure and execution planning (ambitions > goals > approaches > measurements > action-plans).

THE STRUCTURE OF PBM®

The PBM® Method and Canvas contain 30 logical steps. You can do these steps on your own. Alternatively, we have developed the PBM® Method and Canvas into a brainstorm-workshop format for 5-100 participants.

All our materials are designed to help you run the perfect brainstorm-workshop. The PBM® Method contains four elements:

  1. Logic: A specific logic, being the 30 steps;
  2. Materials: Materials to help you run a perfect PBM® program;
  3. Psychology toolkit: A specific psychological toolkit to help you change the beliefs and behavior of your participants;
  4. Presentation toolkit: A specific presentation toolkit to help you learn how to present and run a PBM® program;

In our PBM® courses you can learn one or all elements of the PBM® Method.

OUR PBM® COURSES

We offer you three different PBM® courses:

  1. PBM® Method Course: 3 workshop days. You will learn the logic of the PBM® Method in a highly practical context. Working on real-life cases, you will be taken through all 30 logical levels.
  2. PBM® Consultant Course: 7 workshop days. Building on the PBM® Method Course, you will learn and work with all four elements of the PBM® Method: logic, materials, psychology toolkit and presentation toolkit. You get access to the PBM Presentation Set™ in Keynote or PowerPoint, the PBM® Logo to use in your own materials and more. You will also be certified to use the title: PBM® Consultant.
  3. PBM® Master Consultant Course: 3 workshop days. Building on the PBM® Consultant Course, you will become a master of the psychology toolkit, learning all the techniques you need to be a PBM® Master Consultant. You will also be certified to use this title.

 

BUY PBM® COURSES

OUR PBM® MATERIALS

We offer you two PBM® Handbooks: (1) The PBM® Archetypes Guide and (2) The PBM® Method Guide. The PBM® Archetypes Guide describes the logic and content of the 12 Archetypes used in our method: King, Mother, Artist, Innocent, Adventurer, Sage, Warrior, Magician, Anarchist, Lover, Commoner and Jester.

The PBM® Method Guide explains the 30 steps of the PBM® Canvas. You can use these handbooks to run your own PBM® Program.

We also offer you the Purpose Modeler App™. This app is a content tool you can use alone or with a brainstorm group to go through the 30 steps, creating all the content. In a multi-user environment, a group of users can work in parallel on the PBM® content. We have created an international print-on-demand service for you where you can order our PBM® Canvas in different poster and cardboard formats, PBM® Sticky notes, PBM® PensPBM® Stormboards, PBM® Name Stickers, PBM® Notebooks and PBM® Promotion materials. 

Check out our materials

HOW PBM® WORKS FOR YOU

You have two options: (a) you run your own PBM® Program or (b) you want an experienced PBM® Consultant to run a program for you. Companies, brand managers, product developers, change managers, consultants, entrepreneurs and anyone who wants to start their own company can run their own PBM® Programs. You can use the PBM® Methodology and Canvas by purchasing our PBM® Handbooks and studying them so you can start working on your or your client’s value proposition. You are free to do this at any time – but if you want to do it right, follow the courses we have developed for you (see above). You can also purchase our materials to make it easier. Simply order the items in our store and they will be delivered anywhere in the world at your convenience.

Alternatively, companies, brand managers and product developers can hire an experienced independent PBM® Consultant to run a PBM® Program for them. All PBM® Consultants use our highly structured PBM® Program Format with program durations from 1 to 3 months, containing 3-11 workshop days.  For more information, please contact us at consultants@whytowork.tools.

A SELECTION OF TESTIMONIALS

In the old days we used to hire traditional consultants or other specialists when we had a problem that needed to be fixed. The Purpose-led Business Modeling approach works differently. It is a unique, systematic and higly effective approach that I truly recommend.
Gaby Vreeken Marketing Director Bayer Consumer Care
We used Purpose-led Business Modeling with a leadership coalition of 90 participants. A unique program that worked out even better than we expected. It created great ownership within the organization and met all the objectives we had set and more. absolutely unique!
Leo Oosterveer CEO Unilever Food Solutions
If there are elements within our business that need to be optimized, or where change is desirable, we use Purpose-led Business Modeling. It's that simple!
Hong Liem Commercial Director Walt Disney Benelux
A few years ago I met Eric Bartels, researcher, author and CEO of WhyToWork Global. For 12 years, Eric has been researching the behavior of purpose-driven companies and has not only written three books about it, but also developed a unique method together with his research team, called Purpose-led Business Modeling ™. I realized this approach could lift us to a whole new level, not only because it is much faster and more effective than anything we have done before, but also because there is full ownership among employees and you see real improvements in daily operations, including unprecedented sales increases. It is a workshop-based approach I can honestly recommend to everyone.
Frits van Eerd Chairman Jumbo Supermarkten
Something unexpected happened during our Purpose-led Business Modeling program. We had expected our customer satisfaction rate and revenue to go up, but we also thought we would have to spend more money to achieve that. Our ratings did go up, but operating expenses actually decreased. And there were more unexpected changes: profit and employee motivation went through the roof, product innovation accelerated and absenteeism went down. We have never seen changes like that!
Johan Buigholt Strategy Officer at Univé
When can we welcome you here?
We used WhyToWork's Purpose-led Business Modeling method to streamline our business-to-business operations in the Benelux and we loved their approach as it helps you see your organization in a different light. It is as unconventional as it is effective.
Ton van Garderen General Manager Apple Benelux
We did a Purpose-led Business Modeling program with our regional managers to improve our customer intimacy. They were truly challenged and the results were radically streamlining and accelerating our sales efforts.
Paul Verheul COO Van Oord Marine Ingenuity
We ran a Purpose-led Business Modeling program to streamline our fast growing organization. It has led to a profound positive change in our company.
Alex Goldblum (CEO) & Bart Oskam (COO) Eurofiber
We have used the Purpose-led Business Modeling methodology to find and activate the purpose of Unilever in the Benelux, connect it to the overall purpose of Unilever Globally and further optimize our operations. We also continue to use the PBM method to fine-tune and optimize our brands. The very fact that we use the PBM method and canvas for the most important parts of our business says it all. PBM is a refined, yet simple methodology that works wonders.
Conny Braams CEO Unilever Benelux
We hired a PBM Consultant to run the Purpose-led Business Modeling Program for us. We wanted to find the purpose of our company and turn that into an accompanying strategy and effective culture change. We did the program with 30 managers and achieved amazing results. In the first year after the program, both top and bottomline went up through the roof!
Peter Verhagen CEO Sonneveld Bakery Solutions
We employed a Purpose-led Business Modeling program to strengthen our brand. Before the program, we were the 53rd most popular brand in the Netherlands, within a year of the program, we moved up to 6th position. That actually speaks volumes about the success of the program.
Rob Willemsen CCO Bolletje Bakeries

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